hello there!
Call me Sammy! I am passionate about making art, and making it fun. I have 10 years of professional experience in the graphic design field, and am fluent in all things Adobe. In my free time, I like to illustrate comics, skateboard, and hang out with my dogs. I work great in a team for collaboration, but can also thrive in projects with minimal hand-holding. Sound like somebody you'd like to meet? Let's chat!
Expertise
Adobe Suite | Marketing and Branding Typography
Logo Design | Web Design and Coding | Digital Design
Print Design | Packaging Design
Experience
Marketlab
Graphic Designer
10/2024 - Present
I specialize in independently designing and producing marketing materials across both digital and print platforms. My work includes creating cohesive, multi-brand tradeshow graphics that function effectively on their own or as part of a larger visual system, tailored to each event’s needs. I’ve managed the production of complex print and digital assets for multi-SKU product rollouts, ensuring clarity and consistency across all deliverables. Additionally, I execute comprehensive marketing campaigns that span email, web, and print, all while maintaining strong, unified design integrity across every medium.
Common Citizen
Senior Designer
3/2023 - 10/2024
In collaboration with the marketing team, I led the design and production of a wide range of creative assets including marketing campaigns, product packaging, in-store merchandising, and both digital and print materials. This role demanded exceptional attention to detail, time management, and creative problem-solving to consistently deliver high-quality work efficiently. I also implemented a file management and archival system to streamline access to design assets for the entire team.
I managed the weekly deals process for three retail stores, redesigning flyers and maintaining nine rotating templates while coordinating feedback from store managers and conducting competitive analysis. I developed product launch packaging for three brands without existing brand guidelines and created launch collateral for five new innovations—ranging from sales sheets to digital ads.
Additionally, I redesigned statewide store billboards to feature bold graphics and original illustrations, and led the creative direction for over 30 assets across three brands for the industry’s largest holiday. Beyond campaign work, I built four brands from the ground up, crafting complete visual identities—including logos, fonts, palettes, illustrations, and full marketing asset packages—based solely on a concept prompt, target audience, and price point.
Newell Brands
Graphic Designer
3/2019 - 1/2023
At Newell Brands, I transformed strategic concepts into effective, creative design solutions across packaging, point-of-purchase displays, brand identity, merchandising, and marketing collateral for a diverse product portfolio. I played a key role in developing world-class graphic design that not only resonated with consumers but also strengthened long-term brand equity.
By exploring innovative ideas, sketching concepts, and clearly communicating design intent, I delivered solutions that optimized efficiency and reduced costs. Notably, I led the redesign of the visual brand language for NUK, a legacy baby brand, and collaborated on the packaging rollout for two annual Graco shipwaves—managing multiple packaging formats and SKUs across retailers such as Meijer, Target, and Amazon.
Advanced Central Services
Multi-Media Designer
11/2015 - 3/2019
I worked closely with clients and sales representatives nationwide to design and develop visual content across a range of media, ensuring each project met creative goals, brand standards, and strict deadlines. My role required clear communication, flexibility, and a strong understanding of both client needs and production timelines.
I designed across multiple disciplines, producing both print materials—while learning the in-house print process—and digital assets including HTML-based content and email campaigns. I also led design efforts for high-touch, white-glove accounts, managing complex advertising campaigns for clients such as grocery stores and car dealerships with a high level of detail and client engagement.
Tools
Adobe Suite
Microsoft Suite
Figma