Juicy Lucie is a brand that I had the pleasure of developing from the bottom up. All that I was given to start was a product lineup and a price range, and I was told to create something that would sell. I was able to make a logo, pick out colors and fonts, illustrate a ton of fun elements, and even design packaging, marketing assets and physical merchandise, all in line with the Juicy Lucie brand identity. This project has been my baby, and is already doing very well on shelves, despite only having just launched!